FORMULAS THAT RESPECT PEOPLE AND NATURE
Like his predecessor and father-in-law Jean-Marie Greyl, David Thomas Brooks Director Research & Development composes his formulas with a maximum of natural ingredients, as much as possible from organic farming, taking into account the traceability of its components. "The quality of our products is a priority," says Caroline Greyl, President of the brand. “By being Made in France, we ensure rigorous product control and safety for the consumer. »
The Maison has always made a point of focusing on quality, both in the selection of ingredients and plants, and in the development of its formulas. This formulation charter constantly keeps the brand at the forefront of innovation and safety with constant reformulation when necessary. LEONOR GREYL selects its raw materials all over the world while also emphasizing quality: its suppliers guarantee, in fact, the selection and traceability of these, by a physico-chemical control. "As much as possible, we shorten and optimize their routes by favoring nearby suppliers but of course without compromising on quality" adds David Thomas Brooks. And to add: "We also favor with each of them relationships of partnerships, cooperation and respect for each other's work, this is also one of our commitments".
« "One of our priorities is to reduce as much as possible what is to be thrown away and what remains is recyclable" LEONOR GREYL bottles are made of PET, one of the five materials recycled by Eco Emballage. Just as our cases are FSC (Forest Support Council) certified, environmental label, the aim of which is to ensure that the production of wood or a wood-based product respects the procedures guaranteeing sustainable forest management. . Their commitment has also been made for over a year with hairdressing professionals with "La Collecte du Coiffeur" which is also part of this line, since some of the packaging, which creates energy (such as tubes of coloring and aerosols) can be eliminated according to the environmental standards in force.
PARTNERSHIPS FOR THE DEFENSE OF THE PLANET AND EDUCATION
Caroline Greyl has the will to contribute every day to protect our planet. She sponsores the extraordinary adventure lead by Philippe Poupon, Géraldine Danon and their children on their sailing boat Fleur Australe, a real scientific platform offering scientists from all over the world unique measurements on the ocean and on which all together, they travel the world with the objective of better understanding our planet and raising awareness among children about the protection of the oceans. In keeping with its philosophy, LEONOR GREYL has also been sponsoring an organic apiary for several years thanks to the association "Un Toit pour les Abeilles".
By providing a roof for bees, the Greyl family is proud to actively participate in safeguarding of this endangered species, in pollination and in the preservation of biodiversity. The bees thank us in their own way: by producing a delicious lavender honey, reminiscent of the precious golden elixir that makes up “Shampoing au Miel". Also concerned about animal protection, the brand is certified by the "Leaping Bunny" label, which guarantees the absence of animal testing. Created in 1996, this label is actively supported by Cruelty Free International, which considers it to be the most serious standard regarding respect for animals in the cosmetics industry. In addition to its commitments to preserve the fauna and flora that are so dear to its heart, the LEONOR GREYL also wishes to be an actor of solidarity. For this, the brand undertakes to donate to the Association "Toutes à l'Ecole" 2 € for each Mousse Douceur Fleurs d'Oranger product sold for a period of one year. Founded in 2005 and chaired by former journalist Tina Kieﬀer, the association "Tous à l'Ecole" provides high-level education to the poorest small girls in the Phnom Penh region of Cambodia with comprehensive care.