The brand celebrates Mother's Day this year through the passion for hair of Caroline Greyl, president, and her mother, Leonor Greyl, founder of the eponymous brand, for hair care using natural products.
Women have always passed down their beauty rituals from mother to daughter. For Caroline, the brand is not just a business but a part of her life. From a young age, she was immersed in the world of hair care, spending her days in the Parisian Institute of the brand and testing new products at home.
On Mother's Day, she wanted to share Leonor's beauty secrets with each woman, which have allowed her to take care of her hair since her earliest childhood. She explains how daily rituals are tangible assets for enhancing our hair at all ages.
1. GENTLENESS ABOVE ALL
Leonor Greyl : The products have changed a lot. Before, shampoos were very aggressive, and I already wanted gentleness for women. They understood perfectly. I always told them, “If you get a grease stai and want to remove it with alcohol, it won’t come off. But if you put butter or oil, it will eliminate well.” Once again, gentleness is effective. And it’s the same for hair. It would help if you had gentle shampoos for your hair.
So your key word was softness and gentleness for you, this meant natural products?
Absolutely. Natural products. At the time, I assembled the shampoos myself in front of my clients. And it immediately gave excellent results. That encouraged me to continue to create more sophisticated products.
If the hair is dry for example, L’Huile de Leonor Greyl (97% natural ingredients) will be the best ally for the length and ends before each wash. It will facilitate their detangling. while nourishing them deeply.
It is essential to protect your length and ends before blow-drying. The damage caused by heat from appliances is often underestimated. Before drying your hair, we recommend applying a small amount of leave-in moisturizing treatment each time, such as the Sérum de Soie Sublimateur (98% natural ingredients), to limit the damage.
2. KEEP A HEALTHY SCALP
Caroline Greyl : My mother was always conscientious about maintaining good hygiene. It is essential to have a healthy scalp to stimulate and wash it regularly, not every 15 days. Otherwise, beware of the problem that will appear : dandruff, hair loss, etc. She taught me that washing your hair at least twice a week was very important..
The Sérum Énergisant (99% natural ingredients), the latest innovation from Leonor Greyl helps balance the scalp by combating dandruff and sebum accumulation and protects it from harmful environmental effects. So, by keeping a balanced scalp, the basic structure of the follicle will be stronger and healthier and promote regrowth.
3. DO IT WELL
Leonor Greyl : You should know that even if the product is effective, the result will only be there if you take the proper steps.
It is best to always brush your hair before washing it. Removing knots is essential to prevent breakage, and shampooing detangled hair will be more effective and pleasant.
It must last at least three minutes. Start by wetting your hair thoroughly, then distribute a little product to the roots. Massaging will stimulate blood circulation and increase the foam then continue by gradually adding small quantities of water and rinsing thoroughly until the hair crunches between the fingers.
